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The GOOD Games – Media Backgrounder


The inception of The GOOD Games, originally named the Guelph Games in 2020, was met with great anticipation, with 1,300 athletes expected to attend alongside their coaches, friends, and families. However, the onset of the COVID-19 pandemic forced an unexpected hiatus. The organizers of The GOOD Games persevered and, in 2022, a modified event was presented, offering a glimpse of the original grander vision. It wasn’t until 2023 that The GOOD Games truly came into its own. Held at the University of Guelph, the event brought together 600 athletes, coaches, and enthusiasts, making it Canada’s Biggest Festival of Sport!

The GOOD Games is built on the ethos of “Get Out, Out Do.” It champions an active and healthy lifestyle, promoting inclusivity and community engagement. With a motto of “sport for all, sport for life,” The GOOD Games welcomes athletes aged 20+ and festival goers of all ages, skill levels, and backgrounds to participate in the festivities.

Building on the burgeoning Masters Sports movement, The GOOD Games provides a platform for individuals to rediscover their passion for sports and forge new connections. It offers a diverse range of competitions and cultural activities, fostering camaraderie and celebration.

There are plenty of sports competitions, particularly this year when we’ll be watching the Olympics and the Paralympics in Paris. What makes The GOOD Games so important is the focus on making sport accessible, vital, and fun for anyone and everyone, at any age. Sport unites people by breaking down barriers, building community, and creating a sense of belonging. It surprises us when we discover we can do something new. It improves our mobility and vitality. It supports our brain health and our emotional lives. Everyone deserves a chance to play, and we are here to make that happen.

The President and CEO of The GOOD Games is Helen Stoumbos. She was a member of Canada’s National Soccer team for eight years and was a key member of Canada’s first ever World Cup team in 1995 where she went on to score Canada’s first ever FIFA World Cup goal (male or female). Although her career ended abruptly with a knee injury, she quickly transitioned into the world of broadcast TV, first as a commentator for women’s soccer in Canada and then as a partner in two successful media production companies. Helen is also the CEO and one of the founders of the Canadian Women’s Soccer Alumni Association. Helen’s work is supported by a diverse and talented team including Brand Ambassador, John Sleeman, and Team Advisors, Stu Lang and Susan Frasson.


Over 1,500 athletes from across North America and as far away as Hawaii will gather in Guelph on July 6th and 7th 2024, to participate in twelve different sports, with families and friends welcome to enjoy concerts, recreational activities, food trucks, and more.

Elite-level competitions will feature former Olympic and professional athletes in:

  • Elite 2s beach volleyball
  • Canadian National Pickleball League Competition
  • The Canadian Freestyle Soccer Championships
  • The Canadian Nationa Teqball Championship

Amateur and novice athletes can test their mettle in sports including slo-pitch, basketball, disc golf, cornhole, dodgeball, and 5K and 10K trail runs.


Along with the sports competitions, The GOOD Games offers free recreational and social activities that festival goers of all ages can join. These include:

  • A 175-foot inflatable obstacle course
  • Rugby, pickleball, axe throwing, and road tennis skills
  • A golf tee-off, dodge-ball games, and three-legged races
  • Musical entertainment
  • Food trucks and a BBQ


Situated on the treaty lands and territory of the Mississaugas of the Credit First Nation, The GOOD Games is honoured to partner this year with the Indigenous Sport and Wellness Council of Ontario as The GOOD Games become a stop on their “Road to the Masters Indigenous Games.” The festival will include Indigenous sports like lacrosse and high kick, along with opportunities to learn about Indigenous culture and heritage.


To schedule an interview with Helen Stoumbos or participating athletes, please contact:

Carrie Irvine

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